Ben Hogan Golf

Perry Ellis International and Golf Brands Inc are delighted to announce the signing of a long-term licensing deal for the Ben Hogan Golf Equipment brand.

“I am thrilled to announce our exciting new partnership and licensing agreement with Golf Brands Inc. for the Ben Hogan Golf Equipment Company,” said Oscar Feldenkreis, CEO of Perry Ellis International. “This collaboration represents a powerful fusion of heritage and innovation, combining the timeless legacy of Ben Hogan with the industry expertise of Golf Brands Inc. Together, we are committed to delivering the highest quality golf equipment to players of all abilities, while embracing the latest advancements in technology and design.”

“We are honored to be entrusted with the Ben Hogan brand,” stated Simon Millington, CEO of Golf Brands Inc. “As we drive Ben Hogan Equipment into the future, we will remain inspired by the legacy and values of Mr. Hogan, while ensuring our equipment meets the demands of today’s modern golfer.”

“Our goal is to provide golfers with the best performing golf equipment at the best possible values,” added Millington “To achieve this, we’ll rely on our extensive experience operating iconic golf brands, as well as utilizing our worldwide distribution network which includes 6 manufacturing facilities across 4 continents, and by tapping into our global buying power and existing relationships in the industry.”

Ben Hogan Golf Equipment is anticipating an early November 2023 release. Please sign up to the email newsletter below to receive further launch details and product information. For media inquiries, please contact media@golfbrandsinc.com.